“Nearly 2 years ago (over the summer holidays in Thailand) I read the book 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less (by Dan Sullivan and Benjamin Hardy).

One of the takeaways for me was organising my week to have:

• Free days, for exploring, recovery, learning, idea generating and testing

• Focus days, for getting stuff done, working on important and revenue generating activities, and

• Buffer days, for meetings, organising, planning, admin, and preparing type work.

I decided then that Fridays would be a “Free” day.”